Marketing Manager (Products & Services)
Be part of the vision; be part of RIBA.
The Royal Institute of British Architects ‘RIBA’ is a global professional membership body, and a cultural organisation, driving excellence in architecture (https://www.architecture.com/).
We are proud to partner with RIBA to identify talent for their Marketing Manager (Products & Services) role.
For nearly 200 years, RIBA has been dedicated to serving its members and society, striving to create better buildings, places, and stronger communities. Committed to fostering an inclusive and supportive culture, RIBA is a place where everyone can thrive and make a difference.
This is a fantastic opportunity to join this renowned organisation at an exciting time and contribute to the successful delivery of its ambitious strategy.
Salary: up to £60,000 per annum, based upon experience and location
Location: London/Hybrid
Hours: 35 hours per week, full-time, permanent
We’re seeking an outstanding, ambitious, all-round marketer to lead and deliver a programme of marketing activity to maximise sales and engagement across a varied portfolio of 21 products and services.
RIBA is a well-known and respected brand with over 58,000 members around the world. You may have seen the annual Stirling Prize for the UK’s best building on TV, read about its campaigning work in the national press, or seen a red signboard promoting RIBA architects on a construction site near you.
Working in a collaborative and supportive marketing team environment on a variety of outstanding projects with creative, passionate people you’ll share ideas, optimise and experiment with targeted marketing approaches to get the best results.
Your role:
You will develop a programme of product marketing activity, delivering critical marketing strategy and campaign planning for a growing and vibrant products and services portfolio of £12m in annual revenue.
Focused on raising awareness, developing sales leads and generating direct sales in the UK the role also provides the opportunity to contribute towards RIBA’s exciting growth opportunities across Middle East, Africa and Asia.
RIBA’s product and services portfolio includes:
CPD – digital learning and events – enabling key audiences to meet their CPD requirements
Professional learning – delivering critical education to the next generation of architects
Publishing – providing inspirational books written by leading architects
RIBAJ – RIBA’s flagship member magazine and owned digital media channel
Business services – that help architects run successful practices
RIBA Competitions – promoting opportunities for architects to win large-scale project commissions
Corporate Partnerships – sponsored solutions for a range of suppliers across the built environment
You will be supported by a team of three marketing executives.
Key responsibilities:
Develop product marketing strategies and plans, set campaign objectives, monitor KPIs and manage marketing budgets
Create effective product propositions and messaging to appeal to a range of customer audiences, utilising all available channels
Report and advise on marketing activity and outcomes using measurement tools including Google Analytics, making recommendations for change and improvement. Campaign objectives may include product sales, increasing engagement, driving event and course registrations and lead generation for sales teams to ensure business objectives and revenue targets are met
Oversee the tactical delivery of the marketing programme, working closely with your marketing executives, product owners, internal teams (including digital marketing, content, communications, sales) and stakeholders across the organisation. You will also work with external suppliers and agencies (including design, print, PR and digital advertising (PPC and paid social media)
About you:
We seek an experienced and enthusiastic marketer with creative flair and demonstrable experience utilising the full marketing mix.
You must have (essential):
Significant experience in product marketing with an excellent understanding of marketing concepts and best practice
Thorough knowledge of marketing, campaign planning and tactical delivery techniques
Significant experience of digital marketing, including email, social media, PPC and display advertising, website and digital platform development and event marketing
Experience of managing budgets, people, projects and influencing senior stakeholders (product owners, directors, executive directors)
Excellent organisational skills, be highly accurate and comfortable working under pressure to meet deadlines and deliver against KPIs and targets
Confidence to communicate your ideas and be able to work both independently and collaboratively
Excellent copywriting and proofreading skills and attention to detail
You should have (desirable):
Experience of balancing the needs of driving revenue from commercial products, whilst operating within a wider membership or Not for Profit environment
Experience of marketing both in the UK and across global territories would be beneficial
A business/marketing qualification
Why Join RIBA?
Benefits:
RIBA offers an amazing employee benefits package which includes (a) a generous pension scheme with employer contributions (up to 12%), (b) life assurance, (c) annual leave of 27 days plus bank holidays and paid closure of 3 discretionary days between Christmas and New Year.
Interested?
For a confidential conversation with FJWilson Talent, RIBA's recruitment partner, please contact Andrea Montgomery on 0203 195 3600, or email us at resourcingteam@fjwilson.com
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FJWilson Talent Services is acting as an Employment Agency in relation to this vacancy.
FJWilson Talent Services encourages applications from all suitably qualified and eligible candidates who represent the full diversity of communities in the UK. Accommodations are available on request for candidates taking part in all aspects of the selection process.